THE SWIMSUIT IS THE MOST PERSONAL OF A WOMAN’S GARMENTS.

Paula Malm, Designer and founder

Not only is the swimsuit the single piece of clothing in which a woman reveals herself almost bare in public. It’s also a garment charged with emotions and expectations. The swimsuit brings to life dear memories of childhood and long dreamy days at sea, of sand on sun-kissed skin and the bliss of an endless summer. It also carries the greatest hopes for the perfect holiday.

Yet as every woman knows, the swimsuit also evokes a range of issues concerning the body. For me as a designer, it is the ultimate privilege to create swimwear that honors the strength of a confident woman, empowering her with stylish cuts and quality fabrics to truly make her comfortable”

Paula Malm is a Stockholm-based fashion designer and entrepreneur, educated at the Parsons School of Design in New York. Since 1996, her swimwear line PAULA has been highly successful around the world. In addition to her work as a designer, Paula is a lifestyle consultant and has represented international trend forecaster Li Edelkoort in Scandinavia for more than twenty years

Claes Britton.